Problem Statement
Counterfeiting poses a significant threat to the integrity of product listings and transactions within the Open Network for Digital Commerce (ONDC). The absence of a robust and tamper-proof system makes it challenging for buyers to verify the authenticity of products, leading to trust issues and potential financial losses. There is a critical need for an anti-counterfeiting solution that leverages blockchain technology to ensure the genuineness of products on ONDC platforms.
Abstract
Develop a blockchain-based anti-counterfeiting solution for ONDC platforms to address the persistent issue of counterfeit products. The project aims to utilize blockchain’s immutability and transparency to create a secure and decentralized system for tracking the origin, manufacturing, and distribution of products. By implementing unique product identifiers and smart contracts, this solution ensures the authenticity of products listed and sold on ONDC platforms, providing users with a trustworthy and transparent shopping experience.
Outcome
The project’s outcome is the successful implementation of a blockchain-based anti-counterfeiting solution within the ONDC ecosystem. Product listings will be associated with secure and traceable records on the blockchain, allowing users to verify the authenticity of products in real-time. This outcome enhances user confidence, reduces the risk of counterfeit transactions, and fosters a more secure and reliable digital commerce environment on ONDC platforms. Ultimately, the anti-counterfeiting solution contributes to building trust among users, protecting brand integrity, and ensuring a safer marketplace within the ONDC ecosystem.
Reference
In recent years, blockchain has received increasing attention and numerous applications have emerged from this technology. A renowned Blockchain application is the cryptocurrency Bitcoin, that has not only been effectively solving the double-spending problem but also it can confirm the legitimac of transactional records without relying on a centralized system to do so. Therefore, any application using Blockchain technology as the base architecture ensures that the contents of its data are tamper-proof. This paper uses the decentralized Blockchain technology approach to ensure that consumers do not fully rely on the merchants to determine if products are genuine. We describe a decentralized Blockchain system with products anti-counterfeiting, in that way manufacturers can use this system to provide genuine products without having to manage direct-operated stores, which can significantly reduce the cost of product quality assurance.
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https://ieeexplore.ieee.org/document/10291379